The Week That Was: IT and Media news week 12
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People in the Global South are more optimistic about AI and news reporting than in the Global North. The public and journalists largely agree that technological developments will have a positive impact on news reporting and consumption, but those in the Global North are more pessimistic when asked specifically about AI, surveys from US-based Center for News, Technology & Innovation (CNTI) shows.
77% of marketers explore GenAI but only 44% realize significant benefits. Creative tool providers offer numerous ways to customise content generators to produce branded content but gaps remain in their ability to generate on-brand, commercially publishable media at scale, a survey by market research firm Gartner shows. A forecast by International Data Corporation predicts that by 2028, one out of five marketing roles or functions will be held by an AI worker, shifting human expertise to driving strategy, creativity, ethics, and managing a blended human and AI workforce.
Best innovation results in a company are reached when both the board of directors and the top management team have a high participation of women. Studies show that the “business case” for gender diversity in senior leadership positions continues to be favourable, three professors argue presenting their studies in LSE Business Review. They note the recent backlash against diversity programs illustrated by president Donald Trump’s executive order to stop federal DEI programs. Many big companies have already announced that they are downsizing their diversity programs.
Global spending on edge computing solutions accounts for nearly $261 billion in 2025 and is projected to grow at a compound annual growth rate (CAGR) of 13.8% reaching $380 billion by 2028, according to a forecast by market research firm International Data Corporation(IDC). Hardware is the most significant investment at the beginning of the forecast, driven by the rapidly deploying AI accelerated processors.
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