Ogilvy appoints female EMEA CEO
Creative agency Ogilvy has appointed global chief growth officer Patou Nuytemans as its next chief executive officer of Ogilvy EMEA.
Nuytemans will be responsible for driving all aspects of Ogilvy’s business across Europe, the Middle East and Africa, spanning public relations, growth and innovation, advertising, health, and experience, the WPP agency said in an announcement.
Andy Main, global CEO of Ogilvy, said: “Anyone who has had the chance to work with Patou will tell you that she not only fosters a culture of creative, strategic and operational excellence, but also leads with empathy and compassion.
“Throughout her career, she has demonstrated how Ogilvy can drive business-changing, life-changing impact when we create and innovate at the intersection of our world-class capabilities and talent. I could not think of a more qualified leader to drive growth for our clients in the region, nor a better partner to our global leadership team as we take Ogilvy into the future.”
“I couldn’t be more excited about taking up this next challenge with the agency that I grew up in and love, especially at this time,” Nuytemans said. She will be succeeding Paul O’Donnell, who will continue to serve as chairman of EMEA.
O’Donnell described Nuytemans as a “truly modern, inspirational leader, who has a proven track record of building and developing high-performing teams, while championing the power of creativity”, adding that he was “looking forward to continuing to partner with her to drive growth for our people and clients across EMEA”.
Nuytemans has been Chief Growth Officer, Growth & Innovation at the WPP agency. Her client expertise includes an extensive variety of brands across finance, packaged goods, retail, services, technology and telecommunications.
She joined Ogilvy in Belgium in 1993. Prior to her appointment as the Chief Executive MENA of Memac Ogilvy in September 2017, she served as Ogilvy EMEA’s Chief Digital Officer for 14 years. Most recently, she was appointed to lead Ogilvy & Social.Lab Brussels, shepherding the network roll-out of the Brussels Center of Excellence, one of the fastest growing offerings in the Ogilvy network.
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