INMA virtual conference on news media transformation

Guiding news media’s next-stage transformation is the focus of INMA’s first-ever Product and Data For Media Summit October 5-19. International News Media Association is an idea-sharing network with 19,000 members at 900+ news media companies in 77 countries.

The Product and Data For Media virtual Summit will address:

• How to align strategy, organisation, and culture for customer-centricity.
• How to develop a product strategy for a media brand through customer obsession, data science, and product leadership.
• Outstanding products in news – their processes and pitfalls.
• Practical advice about how data helps leads discussions, specifically about measuring engagement, democratising data and scaling experiments, and building your own data leadership toolbox.
• The Cookie Apocalypse and how best to strategise around first-party data, registering and logging users, and what to do next with your data.

Among the first speakers confirmed is Gibson Biddle, former vice president, product, of Netflix, who will present a workshop on data-driven product strategy.

Other confirmed speakers include:

• Ruth Betz, director, digital news, Hamburger Abendblatt.
• Caroline Carruthers, author of The Chief Data Officer’s Playbook. 
• Marek Kopec, group director product, Ringier Axel Springer.
• Lippe Oosterhof, head of product at Yahoo News, Entertainment and Lifestyle.
• Taihei Shigemori, deputy general manager, digital transformation office, Nikkei.
• Dmitry Shishkin, independent digital consultant, United Kingdom.
• Louise Story, author and recently chief news strategist and chief product and technology officer at The Wall Street Journal.

More info on where to register, you can find here: INMA Product and data innovation summit