AI spending booming but who’s using it
Worldwide spending on AI will reach close to $1.5 trillion in 2025 and $2 trillion next year, led in large
More concern than excitement about AI use
Artificial intelligence is estimated to offer huge possibilities and the biggest US companies have spent $155 billion on AI development.
Vast majority of European ad companies use AI tools
85% of European advertising companies use AI tools for marketing, most commonly for targeting (64%) and content generation (61%). Around
More joining the fight for TV ad dollars
Television media is changing as audiences shift from linear TV to connected TV. At $143.9bn, linear TV represents just 12.4%
More than 61% of online population are playing games
Total global gaming revenue is expected to reach $188.8 billion in 2025, up 3.4% year-on-year (YoY), according to a forecast
Men dominating kids’ programs on TV – And it’s getting worse
Popular kids’ programs on TV continue to be dominated by men. And it’s getting worse, a new study shows. In
Women underrepresented in news media
Women make up half of the global population but only 26% of those who are seen or heard in the
A quarter of Europe’s private TV channels are US-owned
European audiovisual services continue to grow. 25% of all private TV channels (excluding local TV) are US-owned and 9% of
Dramatic increase of media rights for women’s sports
Interest in women’s sports is booming! While women’s sports today represent less than 2% of the sports market in the
Agentic AI dominating budget expansion
The focus on AI will likely divert funding in other tech areas. Spending on IT, such as servers and storage,