Dramatic increase of media rights for women’s sports
Interest in women’s sports is booming! While women’s sports today represent less than 2% of the sports market in the
Agentic AI dominating budget expansion
The focus on AI will likely divert funding in other tech areas. Spending on IT, such as servers and storage,
Consumers define what is news and what is a journalist
What is news and what is a journalist? Surveys show that audiences feel overwhelmed by news content, especially online, while
Online disinformation seen as bigger threat than climate change
False information online is one of major global threats, according to a new survey comprising adults in 25 countries. Other
The way to growth in gaming
Growth in mature gaming markets isn’t about more players – it’s about deeper monetization. With modest payer growth in North
Consumers prefer companies with DEI policy
As businesses give in to the political backlash against diversity, they may be overlooking consumers. New research shows that nearly
Focus changing from generative AI to AI agents
AI investment remains strong with a gradual change of focus from generative AI (GenAI) toward AI-ready data and AI agents,
AI transforming advertising models
Artificial intelligence is transforming advertising models driving hyper-personolised ads. Advertising spend will grow three times as fast (6.1%) as consumer
Researchers say don’t forbid smartphones at school
Teacher and parents were wrong! Kids were right” Using smartphones at school should not be banned, new research shows. When
Online abuse to keep women from going into politics
Online abuse directed at women in politics is viewed as more severe than those aimed at men. Attacks on women