Advertising forecast upgraded
Nine in ten dollars of ad market growth this year are going to online-only platforms. Growth forecasts for advertising spend
Only 27% in European film industry are women
Just 27% of professionals in European film production are women. And gender balance is improving slowly. When comparing the periods
AI spending booming but who’s using it
Worldwide spending on AI will reach close to $1.5 trillion in 2025 and $2 trillion next year, led in large
More concern than excitement about AI use
Artificial intelligence is estimated to offer huge possibilities and the biggest US companies have spent $155 billion on AI development.
Vast majority of European ad companies use AI tools
85% of European advertising companies use AI tools for marketing, most commonly for targeting (64%) and content generation (61%). Around
More joining the fight for TV ad dollars
Television media is changing as audiences shift from linear TV to connected TV. At $143.9bn, linear TV represents just 12.4%
More than 61% of online population are playing games
Total global gaming revenue is expected to reach $188.8 billion in 2025, up 3.4% year-on-year (YoY), according to a forecast
Men dominating kids’ programs on TV – And it’s getting worse
Popular kids’ programs on TV continue to be dominated by men. And it’s getting worse, a new study shows. In
Women underrepresented in news media
Women make up half of the global population but only 26% of those who are seen or heard in the
A quarter of Europe’s private TV channels are US-owned
European audiovisual services continue to grow. 25% of all private TV channels (excluding local TV) are US-owned and 9% of