The Week That Was: IT and Media news week 1
Global advertising investment 2023 will be USD 880.9 billion, marketing company WARC Media predicts. The forecast means a reduction of
Controversial use of peoples’ data for targeted ads
Targeted advertising is as controversial as it is profitable. Meta has now been fined Euro 390 million for breaking EU
WARC downgrading ad growth forecast
Global advertising investment 2023 will be USD 880.9 billion, marketing company WARC Media predicts. The forecast means a reduction of
Growing number of women in gaming but few of them in top management
Globally, close to half of gamers identify as women but only 16% of executive teams in global top 15 games
Use of AI requires companies to create employee data bill of rights
There is a looming privacy crisis when organisations increasingly use artificial intelligence etc to collect data on employees in order
Is Musk’s ownership of Twitter changing the social media as news source
The future of Twitter under its new owner Elon Musk is a focus in the media business. Many speculate on
Ad business partnering with retailers for access to first-party data
Retail media is one of the fastest growing sectors within the digital advertising industry and retail media ad spend will
Statistics show “devastating decline in journalists’ safety”
There was a devastating decline in journalists’ safety in 2022. 66 journalists and media workers worldwide were killed in connection
The Week That Was: IT and Media News week 52
Multiple international media reported that personal data for 5.4 million Twitter users are available on the internet and the Data
“Potential of working from home and death of the office over-exaggerated”
The potential for people to work from home and predictions of the death of the office have been vastly over-