Ten US state attorneys-general filed a lawsuit against Google saying the company abused its “monopolistic” position in digital advertising, including having agreed with Facebook to rig auctions for internet ad space. Google rejected the claims, saying it would be “strongly” defending itself in court.
“We’ve invested in state-of-the-art ad tech services that help businesses and benefit consumers. Digital ad prices have fallen over the last decade. Ad tech fees are falling too. Google’s ad tech fees are lower than the industry average. These are the hallmarks of a highly competitive industry”, a company spokesperson said.
Facebook declined to comment.