Instagram Reels launching advertising globally
Short-form video Instagram Reels will introduce advertising globally, owner Facebook announced. The company has earlier on a test-basis had advertising for its service in India, Brazil, Germany and Australia.
“We see Reels as a great way for people to discover new content on Instagram, and so ads are a natural fit,” said Instagram’s Chief Operating Officer Justin Osofsky. “Brands of all sizes can take advantage of this new creative format in an environment where people are already being entertained.”
The company said that Reels ads, which will loop and can be up to 30 seconds long, will appear between individual Reels.
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