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Twitter diversity data

Twitter reports further progress in women representation

Twitter has reported further progress toward reaching the goals of having women make up one-half of its global workforce, as well as having at least 25% of its workforce in the U.S. be made up of underrepresented minorities, until 2025.

Twitter’s diversity data for the third quarter show that women made up 44.3% of total workforce as of September 2021, up from 43.7% in July 2021, while women in leadership roles increased to 39.3% from 37.7%. 

As for race and ethnicity, representation of minority groups within the U.S. workforce has increased. 29.2% are Asian, up from 28.7% the previous quarter, 9.2% are Black, up from 8.4%, and 7.5% of the workforce is Latinx, versus 6.7%. White employees are still the majority but their percentage has fallen to 38.2% from 39.4%.

“Looking at our 2025 vision, we’re proud of the increases in women globally and Black and Latinx U.S. representation this quarter,” says Twitter that has committed to having at least a quarter of its executives be underrepresented minorities and women by 2025.


Besides its latest diversity data, Twitter also shared, in closer detail, three pillars driving progress across the company: Diversity Partnership Strategy & Engagement, Supplier Diversity, and Diversifying Corporate Development Investments & Mergers and Acquisitions (M&A). Initially kicking off in the US, many of these initiatives are planned to be expanded around the world in the future.

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Earlier this year, Twitter introduced #TwitterIgnite, a program from its Diversity Partnership Strategy & Engagement (DPS) team to elevate diverse communities and ignite change. They started by engaging partners from civil rights organizations, Historically Black Colleges, Non-Governmental Organizations, and the National Pan-Hellenic Council.

Now, the company acknowledges the need to expand its reach beyond the U.S. This year, Twitter has started with an initial focus on the EMEA region (Europe, Middle East, and Africa) and is currently developing its strategy for three target markets (the UK, Ireland, and Ghana) as the company continues to expand the #TwitterIgnite program globally.

Also, in 2019, Twitter established its Supplier Inclusion & Diversity (SI&D) program to leverage the power of Twitter to drive equity and inclusion in its supplier identification, selection, and purchasing processes.

Looking forward, by 2025, Twitter intends to double its spend with suppliers from historically excluded communities, to expand its program to represent the company’s global footprint, to create the ability to measure its economic impact in these communities, and to share its progress and plans across the industry.

Twitter also notes that this year its Corporate Development & Strategy Team (Corp Dev) invested in women, Black, and Latinx founder-led companies and funds that support historically excluded communities. As of June 30, the team had met with 65+ funds and as of July they had announced investments to six venture capital funds.

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