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Mediaset going pan-European

Berlusconi’s Mediaset going pan-European

Italian commercial broadcaster Mediaset, owned by Berlusconi family, announced that it is planning a European expansion and that it will move its headquarters from Milan to the Netherlands.

“We believe cross-country consolidation is more achievable than in-country,” Mediaset finance chief Marco Giordani said in a statement.

He said the idea is to create a “pan-European content and entertainment group” covering a variety of national broadcasters but with a neutral base.

Mediaset has once before announced similar plans but was stopped by French company Vivendi that holds some 29% of Mediaset  and is the company’s second biggest investor.

Two people close to the matter on Monday told Reuters the groups were making fresh attempts at resolving their dispute.

“We don’t want to return to a situation in which we are talking more of legal issues than of industrial strategy. Let’s move step by step, but let’s move”, Mediaset’s finance chief said.

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