Close to half of news publishers report cyber attacks
Close to half of news publishers say their employer has been a target of cyber attacks (45.7%), legal intimidation (45.7%) and denied access to information (44.3%) in 2021-22. Online harassment (41.4%) was also common. Many of these issues appear to be more prevalent in developing countries, WAN-IFRA says in its World Press Trends Outlook comprising 162 news executives in 58 countries.
Over 80% of executives are optimistic about business development for the next 12 months. This number only dropped mby 3% when asked to rate their prospects for the next three years.
”Although publishers’ outlook is generally positive, some differences arise when the respondents are categories based on countries, with respondents in developed economies tending to be more optimistic: 87% of survey participants in developed markets have a positive view of the next 12 months, compared to 76.5% in developing economies”, WAN-IFRA says.
”One reason behind that optimism may be the confidence the respondents have in their organisation’s digital transformation efforts: nearly half say these are either advanced or very advanced; just 10.9% feel they are behind their peers.”
”However, the largest single group (40% of responses) indicated that digital transformation was “emerging,” recognising that while there has been progress, these efforts are far from complete.”
Generally, the responding executives expect their businesses to grow in 2022: survey participants in developing markets anticipate that their revenues will grow by 19.1%, compared to an average of 12.1% in developed countries. Much of that growth is led by digital, with digital advertising and digital readership being the biggest areas of growth in the last 12 months.
Despite reports on how revenues from print continue to decline gradually, print advertising and print circulation combined still generate over half of the respondents’ total income.
As for the next 12 months, publishers expect almost a half (46.8%) of their income to come from advertising revenues
Data analytics and product development were identified by our survey respondents as the most important areas to invest in.
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