Facebook announced a range of new features to coincide with Women’s History Month and International Women’s Day (March 8th), with the biggest being the launch of multi-participant Instagram Live rooms.
“Beginning March 1st, creators and others can go live on Instagram with up to three other people with the launch of Live Rooms. During Women’s History Month, tune in to Live discussions with influential women and creators on how women can help each other overcome obstacles and succeed”, the company said in an announcement.
On both Instagram and Messenger, Facebook is adding some new, custom sticker sets “to celebrate the women in your life and encourage conversation around those who’ve paved the way in their communities”.
Also, on Messenger Kids, girls can share stickers from a new collection designed to empower them to express themselves, connect with their passions and write their own story.
Facebook is also launching a new category in Community Help on Facebook to enable people and nonprofits to organize drives and collect essential items like clothing, undergarments, shoes and feminine hygiene products for underserved women and girls.
“As the impact of COVID-19 threatens to reverse decades of progress, women around the world are joining forces across our apps to support and uplift each other and their communities. In 2020, women created twice as many fundraisers on Facebook as men and made twice as many donations, with 64% of total funds raised coming from women. And women have led on growing communities and rallying resources, creating 2.7 times more COVID-19-related groups than men with four times more members”, Facebook said.