Facebook News with Springer papers launching in Germany
Facebook News launched in Germany with the company saying it comprises more than 100 editorial brands. There has been some discussions about which of Axel Springer’s publications would be joining but Springer and Facebook now announced that they had agreed on a global cooperation deal.
The deal means that content from the German publisher will be featured on the social network and its Facebook News product. CEO of Springer, Mathias Doepfner, said the cooperation is “a strategic milestone for us as a publisher and for the industry as a whole”.
“The relationship between content providers and platforms has now become fairer and more predictable for both sides,” he said.
“Journalistic content is a valuable asset for a platform that brings so many people together every day, many of them looking for orientation, explanation and inspiration. As a publisher, we want our media brands to be an important anchor in people’s lives, reaching them everywhere they are. This is reflected in our recently announced global partnership with Facebook, which includes our participation in Facebook News in Germany”, Claudius Senst, designated CEO BILD Group and WELT Group, was quoted saying in a Facebook blog.
Facebook said “in addition to our newly announced partners, the destination will also include leading national outlets such as Der Spiegel, Frankfurter Allgemeine Zeitung and Die Zeit; local news from across the country, such as Potsdamer Neueste Nachrichten, Westdeutsche Allgemeine Zeitung, Lausitzer Rundschau, Passauer Neue Presse, Frankfurter Neue Presse, Stuttgarter Zeitung, Emder Zeitung; and special interest media such as Wirtschaftswoche and Heise – and many more will be part of it.”
INVITING OTHERS
“With these partners, we will pay for more of their content and give people dedicated access to timely and authoritative news.”
“Alongside this, a wealth of additional news providers can also showcase their content on Facebook News, as long as they meet the necessary eligibility criteria. “This means, they must be registered as a news provider in our News Page Index, and meet our community standards and integrity guidelines”, wrote Jesper Doub, director news partnerships, Europe in a blog post.
During tests of its news service, Facebook has earlier said it is paying publishers that the company wants to have in the news tab but that also other publishers can display their content but without special payment. Facebook said they anyway would benefit from increased interest in their websites.
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