Facebook said it through the end of 2022 will invest over USD 1 billion in creators’ content for Facebook and Instagram. The program is seen as an attempt to make the company’s products more attractive in competition with services like TikTok, Clubhouse.
“As we continue building creative tools like Live Audio Rooms and Bulletin as well as monetization products like Stars and affiliate, we also want to reward creators, especially those who are just starting out, for creating content their communities love”, Facebook said in a blog post.
“This investment will include new bonus programs that pay eligible creators for hitting certain milestones when they use our creative and monetization tools. We’ll also provide seed funding for creators to produce their content. Our goal is to help as many creators as possible find sustainable, long-term success on our apps.”
The plan includes bonus programs that will “”help creators understand which content performs best for them.
“Bonus programs will be seasonal, evolving and expanding over time. While some bonus programs are already available to select creators by invitation, such as our Badges and Stars Challenges, we will launch a dedicated place for bonuses within the Instagram app this summer, and in the Facebook app in the fall, where creators can learn about bonuses available to them.”