Global cosmetics brand turning its back on social media
Cosmetics brand Lush has stopped using most social media until it is a safer environment for users. The company says it is “turning its back on Instagram, Facebook, TikTok and Snapchat until the platforms take action to provide a safer environment for users” Lush said this policy is rolling out across all the 48 countries where Lush operates.
“In the same way that evidence against climate change was ignored and belittled for decades, concerns about the serious effects of social media are going largely ignored now. Lush is taking matters into its own hands and addressing the issues now, not waiting around until others believe in the problem before changing its own behaviour.”
The company says that its resolve has been strengthened by all the latest information from courageous whistleblowers, ”which clearly lays out the known harms that young people are exposed to because of the current algorithms and loose regulation of this new area of our lives.”
Jack Constantine, CDO and product inventor said in a statement:
“We wouldn’t ask our customers to meet us down a dark and dangerous alleyway – but some social media platforms are beginning to feel like places no one should be encouraged to go. Something has to change. We hope that platforms will introduce strong best practice guidelines, and we hope that international regulation will be passed into law. But we can’t wait. We feel forced to take our own action to shield our customers from the harm and manipulation they may experience whilst trying to connect with us on social media.”
CEO Mark Constantine said the company will still be using Twitter and YouTube.
UK-based Lush was founded 25 years ago, has 4,581 employees and reported revenue of USD 533.45 million for 2020.
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