Head of Instagram, Adam Mosseri revealed recently that the company is planning to launch multi-participant IG Live video chats within the next few weeks, Social Media Today reports.
Mosseri made the announcement during an interview with Lilly Singh on her talk show “A Little Late”. “We have been working on live groups – finally. […] We’re releasing the ability to go live with more than one other person, so with up to four other people, in the next couple of weeks, which we’re really excited about.”
Mosseri said “four other people”, however Social Media Today notes that this was probably a slip of the tongue, as the available examples only show four people in total, meaning three other people in a stream.
Even though Mosseri told Singh that this was an exclusive announcement on her show, in fact it’s not exactly new. Instagram began testing this functionality in India last December. With interest in live-streaming on the rise in the Indian market, and Instagram looking to capitalize on the ban on TikTok in the region, the company launched a new trial of multi-participant live-streams to boost user interest.
According to Social Media Today, live-streaming, in general, saw a big rise in 2020, as people sought ways to stay connected amid COVID-19 lockdowns and mitigation measures.