Netflix to open Nordic hub in Stockholm
Netflix announced the company is opening a Nordic office based in Stockholm. The office will open in the second half of 2021. Lina Brouneus, Netflix director of acquisitions and co-productions for the EMEA says it will function as a hub for the region.
“To further support the region and to reflect diversity of talentwe work with, we will also have a small team of Netflix employees based in a satellite office in Copenhagen”, Brouneus wrote in a blog post.
“Today’s news is part of our growing commitment to the production of original local content all over Europe. With offices in Amsterdam, Madrid, Berlin, London, Paris and Brussels, and with Rome and Istanbul opening later this year, our Nordic hub will allow us to strengthen our many creative and cultural partnerships across Sweden, Denmark, Norway, Finland and Iceland, to work on a growing offer of series and films throughout the region, and to bring even more diverse local stories to life for our members around the world to enjoy.”
Brouneus writes Netflix has always felt at home in the Nordics. It was one of the first places outside of the US where Netflix started making local original shows.
“Over the past nine years we’ve been lucky enough to work with some of the most brilliant creative talent in Sweden, Denmark, Norway, Finland and Iceland.”
“By the end of this year nearly seventy original titles coming from the Nordics will be available on Netflix – films and series that have been enjoyed by the four million-plus members across the region as well as our members right around the world. In fact, almost two thirds of our members globally have chosen to watch a Nordic original film or series – made in the Nordics, watched by the world.”
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