Why gaming is important in marketing
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79% of the total online population engages with video games. Nearly 50% of gamers play on more than one platform. 57% of players spend money on video games. Games and
Read all the latest news on the media industry, communications and top publishers, summarized by Moonshot News.
Gaming key for growth in entertainment and media
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Global entertainment and media revenues will grow every year through 2027 – creating a USD 2.8 trillion industry but the rate of growth will decline every year. Advertising revenue will
Meta board calls for stricter rules to stop promotion of political violence
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The risk of social media platforms being used to violate democracy is addressed by Meta’s Oversight Board. Meta should see to that its platforms are not used to promote political
Young people are not news avoiders – but avoid subscriptions
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Young people don’t pay for news subscriptions saying they do not add exclusivity and are too time-consuming if added to existing news habits using for instance open websites. Payment models
True crime is favourite podcast subject. 15% focus on news
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15% of top podcasts focus on news but crime is podcasters’ favourite subject, a new US survey shows. It confirms earlier studies showing that true crime is the most common
Market fragmentation and trust among news publisher’s concerns
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Market fragmentation, low trust and squeezed household economies are among news publishers’ many concerns. Consumption of traditional media is falling in most markets, with online and social consumption not making
Top inclusion movies
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Looking for a movie that shows real inclusion? The Annenberg Inclusion Initiative at University of Southern California is a think tank studying diversity and inclusion in entertainment through research and
Testing what can be said about abortion on social media
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What can you say about abortion on Meta’s Facebook and Instagram? Does the social media giant’s policy collide with an open debate about abortion after the US Supreme Court’s ruling
Social media teaching sustainability better than schools
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Younger generations are relying more on social media than schooling for their education on sustainability issues. 51% of Gen Z and 44% of Gen Alpha rely on social media –
Podcast listening in general slowing down but Gen Z up 57%
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After years of steady double digit percentage growth for podcasting, listenership in general has started to slow, according to recent report from traffic search firm Insider Intelligence. But new data