People like magazines in print but majority prefers reading news online
A majority prefers to read newspapers online than in print but for magazines, preferences are different, according to a YouGov survey comprising readers in the UK and US and published by the Press Gazette.
60% in the US and 54% in the UK say they prefer to read news content online than in print newspapers. When it comes to magazines, the survey shows other preferences : 58% in the UK and 47% in the US prefer reading magazines in print compared to online.
The YouGov data comprises 111,000 people in the UK and 55,000 in the US.
The desire for print is unsurprisingly strongest in the 55-plus age group, but especially in the UK where they remain the only group to prefer reading news in print, Press Gazette reports.
“In the UK, some 70% of 18 to 24-year-olds and three-quarters of 25 to 34-year-olds prefer reading news online, but only 36% of over-55s say the same, with 46% of that older age group having a clear preference for print.”
In the US, half of over-55s prefer online news compared to 31% still preferring print.
In the US, 44% of 25 to 34 year-olds like reading magazines online versus a third preferring print. 39% of American 18 to 24-year-olds prefer magazines online versus 32% for print.
“In the UK, the preference for magazines in print remains largely resolute. Even among the youngest adults a third prefer reading magazine content online compared to 39% in print.”
Press Gazette notes that UK print revenue was GBP 258.7 million in 2021 compared to GBP 866 million in 2012, with digital up from GBP 235.1 million to GBP 297.7 million.
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