In the coming weeks, Pinterest users will be able to add pronouns to their profiles that best represent their gender identity, as part of the platform’s new Pride campaign to showcase its inclusivity.
Users will be able to select various sets of pronouns in their settings and add them to their personal or business accounts, appearing next to their usernames on their profiles. The pronoun option will be available in local languages in more than 15 countries, including the U.S., Spain, Italy, France and Brazil.
Pinterest’s new “Show Your True Colors” campaign is hoping to highlight the benefits the platform can provide for LGBTQ+ users.
Throughout June, which is Pride Month, Pinterest will also feature content from LGBTQ+ creators and allies in its Today tab and whenever someone searches terms related to Pride, suggestions will appear in colors of the rainbow. On June 23, it will also host a virtual event for Pinterest creators about being a LGBTQ+ creator and business, featuring actress and activist Dominique Jackson and fashion designer Christian Siriano.
LGBTQ+ people look for inspiration in Pinterest for coming out
“Every year, people increasingly come to Pinterest to show their Pride and LGBTQ+ flags are a recognizable way to celebrate and show the world who they are,” the company says, noting that searches on “bisexual pride flag” (up 5x), “genderfluid flag” (up 4.5x), “lesbian flag” (up 4x) or “asexual flag” (up 3x)1 continue to grow in popularity year over year.
Also, searches reveal that Pinterest is a place where people are looking for inspiration for coming out. The company revealed that searches for “coming out cake” have grown by 2.5x times, “coming out party” in +67% and “coming out photoshoot”2 grew 44%, “showing that Pinners are searching for creative ways to make this moment personal and unique.”