Spotify announced on Monday that it will launch in more than 80 new markets around the world and add 36 languages to its platform, which allows the service to reach over 1 billion potential new customers, in a move that marks its broadest market expansion to date.
The popular audio streaming subscription service is currently available in 93 countries and has 345 million monthly active users. New markets include countries across Asia, Africa, Europe, the Caribbean and Latin America.
“Our dedication to international artists and listeners is unwavering. Working closely with local creators and partners, we’ll deliver a Spotify experience that meets the unique needs of each market, with scaled language translations and specialized payment formats. These 80+ markets represent more than 1 billion people—potential Spotify listeners who have yet to tap into the power of our platform”, Spotify said.
The existing rich music cultures in each of these markets will now be able to reach Spotify’s global audience. “All this untapped music energy and access to our innovative creator tools will help propel artists to new heights and empower them to turn their passion into a profession. Plus, giving our artists a global platform goes hand in hand with offering an unmatched catalog for our listeners.” As the company enters new markets, it will accelerate the discovery of more genres like K-Pop, reggaeton, and amapiano that have earned a place in the global music arena.
During Monday’s Stream On event, the company also announced plans to introduce a new “HiFi” premium tier later this year, which will provide higher-quality lossless audio. According to Spotify, the feature will offer CD-quality music that will let fans experience more depth and clarity in their favorite tracks.