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TikTok's US growth

TikTok overtaking both Google and Facebook in ranking

TikTok is the 2021 big winner according to Cloudflare’s annual rankings. The Chinese-owned TikTok.com overtook Google.com as the top domain ranking and also pushed down Facebook.com as the most popular social media destination measured by Internet traffic. However, measured by users, Facebook is still, by far, the largest.

Cloudflare is a US-based web infrastructure and website security company.

“Google.com (which includes Maps, Translate, Photos, Flights, Books, and News, among others) ended 2020 as the undefeated leader in our ranking — from September to December of last year it was always on top. Back then TikTok.com was only ranked #7 or #8”, Cloudflare says in a blog post noting that in late 2021, TikTok.com was the No 1.

Top 10 — Most popular domains (late) 2021

1 TikTok.com
2 Google.com
3 Facebook.com
4 Microsoft.com
5 Apple.com
6 Amazon.com
7 Netflix.com
8 YouTube.com
9 Twitter.com
10 WhatsApp.com

Top 10 — Most popular domains (late) 2020

1 Google.com
2 Facebook.com
3 Microsoft.com
4 Apple.com
5 Netflix.com
6 Amazon.com
7 TikTok.com
8 YouTube.com
9 Instagram.com
10 Twitter.com

SOCIAL MEDIA

TikTok overtook Facebook as the most popular social media website-domain in the ranking. TikTok got more Internet traffic in the ranking but that is not related to the number of unique users or visitors it gets per month. So, Facebook is, by far, the platform with more users worldwide.

Top 10 — Most popular social media domains (late) 2021 in the traffic ranking

1 TikTok.com
2 Facebook.com
3 YouTube.com
4 Twitter.com
5 Instagram.com
6 Snapchat.com
7 Reddit.com
8 Pinterest.com
9 LinkedIn.com
10 Quora.com

Top 10 — Most popular social media domains (late) 2020

1 Facebook.com
2 TikTok.com
3 YouTube.com
4 Instagram.com
5 Twitter.com
6 Snapchat.com
7 Reddit.com
8 Pinterest.com
9 LinkedIn.com
10 Quora.com

STREAMING

“The so-called video streaming war got another important round in 2021 with new players appearing and old ones having amazing numbers — not only in subscribers, revenue, and content budgets but also in… Internet traffic. In our ranking, Netflix is still the undefeated hero”, Cloudflare says.

Top 10 — Most popular video streaming domains (late) 2021

1 Netflix.com
2 YouTube.com
3 Roku.com
4 HBOMax.com
5 Hulu.com
6 Peacocktv.com
7 Disneyplus.co
8 ParamountPlus.com
9 Sling.com
10 Iq.com

Top 10 — Most popular video streaming domains (late) 2020

1 Netflix.com
2 YouTube.com
3 Roku.com
4 Hulu.com
5 HBOMax.com
6 Peacocktv.com
7 Sling.com
8 Disneyplus.com
9 Iq.com
10 Wetv.vip

Social networking TikTok, owned by Chinese company ByteDance, is in China called Douyin. It was launched in China in 2016 and the following year as TikTok for iOS and Andoid. In 2018, it became globally available after a merger with another social media service, Musical.ly.

Read Also:  Metaverse gaming and TikTok will be the 2022 winners

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