Unsplash adding features to enhance promotion of photographers
Unsplash has announced the addition of new features, aiming at helping the photographers get more from their work and audiences.
The popular platform that offers copyright-free photos, used by individuals but also by huge media companies to the likes of Reuters, announced that they are adding a PayPal link and public social handles for photographers to add to their profiles.
The aim is to make it possible for users to thank photographers by giving a donation of thanks via PayPal or publically show support in their social accounts.
Recently, the platform has also started working on a feature called ‘Uses’ that will eventually enable photographers to track the usage of their photos, both in numbers and in context. To achieve this, Unsplash built their own visual matching technology powered by machine learning, their own web crawler (ala Google), and a completely revised image stats system to better understand placement and context. яндекс
It is only the beginning, so a tiny portion of the internet is crawled, but over 100,000 matching uses is already tracked, out of the 3 billion downloads that Unsplash has by now.
In March 2021, the Canadian-based free imagery platform was acquired by Getty Images.
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