The competition about European audience for streaming home entertainment is getting even tougher. Comcast and ViacomCBS have announced that they in 2022 will launch a joint streaming service “SkyShowtime” in more than 20 European markets saying the service will be available in 90 million homes.
It will ultimately be available to consumers in Albania, Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Finland, Hungary, Kosovo, Montenegro, Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, and Sweden, the companies said in a press release.
“As a complement to our recently announced Paramount+ partnership with Sky in the UK, Italy, and Germany, SkyShowtime represents a huge opportunity to accelerate our market expansion and build a leadership position in SVOD in Europe”, said Raffaele Annecchino, President & Chief Executive Officer of ViacomCBS Networks International.
“SkyShowtime will bring together decades of direct-to-consumer experience and the very best entertainment, movies, and original series from the NBCUniversal, Sky and ViacomCBS portfolio of brands, including titles from SHOWTIME, Nickelodeon, Paramount Pictures, Paramount+ Originals, Sky Studios, Universal Pictures, and Peacock”, the companies said in a press release.
“The service’s vast slate will span all genres and audience categories, including scripted dramas, kids and family, key franchises, premiere movies, local programming, documentaries/factual content, and more.”
The partnership will be structured as a joint venture, with equal investment and joint control by ViacomCBS and Comcast.