WAN-IFRA awarding best European digital media
WAN-IFRA has announced European Digital Media Awards 2021 with six of ten awarded media companies being Norwegian. These awards honour European news publishers who ”excel in their work and deliver unique and original digital news projects”, WAN-IFRA said.
Best News Website or Mobile Service
Norwegian Broadcasting, Norway – Your Climate Future
Combining intensive investigative journalism, detailed and exhaustive data gathering, and engaging storytelling, this project is an exceptional example of the power and impact of local journalism.
Best Use of Online Video
VGTV, Norway – Tarjei’s experiment
This project, which breaks up a longer documentary into shorter segments, is incredibly successful in its goal to bring this story to an online, and specifically younger, audience.
Best Data Visualisation
TASS Russian News Agency, Russian Federation – Trading places
This multimedia long read provides readers with an expansive amount of information regarding the refugee situation, in Russia and throughout the globe, in a comprehensible, intuitive layout.
Best Paid Content Strategy
Amedia AS, Norway – +Alt: All News in One Subscription
Responding to the needs of their customers for easier navigation across their 70 newspapers and their own desire to reach a larger audience, Amedia built an all in one service that allows readers access across platforms with a single sign on.
Best in Audience Engagement
Dagens Næringsliv – The Norwegian Business Daily, Norway – Fantasy Fund
Looking to boost engagement with younger audiences, DN effectively combines education and entertainment to create a product that is appealing and accessible to anyone interested in the financial sector.
Best Project for News Literacy
The Guardian Foundation, United Kingdom – The Guardian Foundation: Education Centre and NewsWise
In response to the evolving challenges and needs of families and teachers during 2020, The Guardian Foundation took action to adapt and create a variety of important resources and programmes to help children, their parents and their teachers navigate the misinformation increasingly found in the news.
Best Digital Marketing Campaign for a News Brand
Verdens Gang AS, Norway – “What the….”?
VG created this unique campaign, which features a diverse range of readers on a variety of platforms, with the objective of reminding Norwegians, and especially younger readers, of their role as a primary news source and a point of connection for the community.
Best Special Project for Covid-19
Verdens Gang, Norway – The Corona Live Tracker
As the pandemic brought chaos, misinformation, and confusion, VG set out to create a database that would give their audience trusted, verified statistics and information about what was happening in their local communities, the country, and around the world.
Best Digital Audio Project (it’s a tie!)
Ouest-France, France – Le Mur des Podcasts
Producing an immensely impressive suite of podcasts (over 30 recurring programs) with three to four new podcasts published each day, Ouest-France’s passion for serving their audience across multiple formats is without question. Now reaching over 1.3 million listenings per month.
Euronews, France – Cry Like A Boy
This podcast series combines a documentary and conversational style to share the stories of men in five countries across Africa as they confront what it means to “be a man” and work to change the structural gender inequality within their communities.
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