Women prefer Facebook for news
More women than men regularly use Facebook for news, according to a study by the Pew Research Center. 63% of news readers at the site are women versus 35% men. Two-thirds of Reddit’s regular news users in the US are men.
55% of regular news consumers on YouTube are men versus 42% women, Twitter 54% men and 43% women, Instagram 60% women and 35% men, LinkedIn 56% cent men and 41% women
As social media companies struggle to deal with misleading information on their platforms about the US presidential election, the covid pandemic and more, a large portion of Americans continue to rely on these sites for news, the study says. About half of US adults (53%) say they get news from social media often or sometimes and this use is spread out across a number of different sites.
Among 11 social media sites asked about as a regular source of news, Facebook is in the top, with about a third (36%) of Americans getting news there regularly. YouTube comes next, with 23% of US adults regularly getting news there. Twitter serves as a regular news source for 15%.
Other social media sites are less likely to be regular news sources: Instagram (11%), Reddit (6%), Snapchat (4%), LinkedIn (4%), TikTok (3%), WhatsApp (3%), Tumblr (1%) and Twitch (1%).
Despite the number of people using social media a for news, a majority continue to question its accuracy. About six-in-ten (59%) of those who at least rarely get news on social media say they expect that news to be largely inaccurate, while 39% expect it to be largely accurate.
Moonshot News is an independent European news website for all IT, Media and Advertising professionals, powered by women and with a focus on driving the narrative for diversity, inclusion and gender equality in the industry.
Our mission is to provide top and unbiased information for all professionals and to make sure that women get their fair share of voice in the news and in the spotlight!
We produce original content, news articles, a curated calendar of industry events and a database of women IT, Media and Advertising associations.
