Google and American National Football League announced an agreement seen as Google-owned YouTube’s ambition in the streaming entertainment business. The multiyear agreement with NFL is by commentators estimated to be worth USD 2 billion annually over seven years.
The Google-NFL agreement is granting YouTube TV and YouTube Primetime Channels the right to exclusively distribute NFL Sunday Ticket to consumers in the US starting with the 2023 NFL season.
NFL Sunday Ticket will be available on two of YouTube’s growing subscription businesses as an add-on package on YouTube TV and standalone a-la-carte on YouTube Primetime Channels.
NFL Sunday Ticket launched in 1994 and has been distributed on DirecTV’s satellite. “The NFL and YouTube will work together to determine additional ways to support distribution of NFL Sunday Ticket in commercial establishments such as bars and restaurants”, YouTube says.
“We’re excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States watch and follow the NFL,” NFL Commissioner Roger Goodell said. “For a number of years we have been focused on increased digital distribution of our games and this partnership is yet another example of us looking towards the future and building the next generation of NFL fans.”
The NFL and Google have been partners since the League first launched its official NFL channel on YouTube in 2015. Since then, the NFL YouTube channel has, according to YouTube, grown to more than 10 million subscribers who get clips, highlights, game-day compilations and exclusive original content series.
Since 2015, the NFL’s presence on YouTube has increased to include channels for all 32 NFL clubs, as well as ten official League channels.
YouTube TV is a subscription streaming service with live and on-demand TV from over 100 channels. Viewers have access to local and national live sports, breaking news, shows, movies on phone, tablet, TV and computer.
With YouTube Primetime Channels subscribers watch streaming services on the YouTube app with over 30 channels.