Ad revenues of $1 trillion forecasted for entertainment and media industry
The global entertainment and media industry’s advertising revenues will top $1 trillion in 2026, with revenues in 2028 being double
Popularity of women’s sports stressed in tech and media forecast
Women’s elite sports, like football, are attracting growing TV audiences. In 2024, women’s sports are expected to break the billion-dollar
YouTube a growing competitor in streaming entertainment
Google and American National Football League announced an agreement seen as Google-owned YouTube’s ambition in the streaming entertainment business. The
Young audience favours streaming but subscriptions falling
Younger UK adults watch almost seven times less scheduled TV than those aged 65 and over. People aged 16-24 spend
Microsoft Advertising gets hold of Netflix audience
Microsoft will be Netflix’ advertising partner when the streaming company is introducing a lower priced advertising supported subscription plan for
How streaming entertainment continues to grow
Streaming home entertainment boomed during the pandemic but was expected to cool down when societies started opening up thanks to
Non-English shows boost Netflix subscriptions
Netflix continued to attract new subscribers during the third quarter of 2021, thanks primarily to its non-English language shows, with
Disney Studios and Scarlett Johansson settle the ‘Black Widow’ dispute
Hollywood star Scarlett Johansson and Disney Studios have announced that they reached a settlement over the actress’ lawsuit against the
NENT pulling the Astrid Lindgren card in the streaming wars
Astrid Lindgren is an author cherished by the Swedes as a national treasure and by feminists as an icon for
Big growth for YouTube Premium subscribers – but in the U.S.
The trend in people looking to make the jump from the free versions of YouTube and YouTube Music to the