How to make people pay for online news
Tags
Just 1% of people who want to read a news story that is behind a paywall decide to pay for access to it. The most common reaction is to seek
Moonshot News provide all the latest top news related to the Technology, Media and Advertising industry.
Europol report focusing on IT and terrorism
Tags
IT as tool for terrorists is a focus in Europol’s report on terrorism and trends in the European Union. “The use of generative-AI to create and disseminate propaganda and hate
40% of agentic AI projects forecasted to be cancelled
Tags
Agentic AI can operate independently without constant manual intervention but a new survey says over 40% of agentic AI projects will be cancelled by the end of 2027 because of
AI watermarking to fight misinformation among top tech 2025
Tags
Generative AI watermarking can help combat online misinformation. These technologies embed invisible markers in AI-generated content – including text, images, audio and video – to verify authenticity and content origins.
European tech business needs more women
The share of women in the European workforce is lowest in the tech roles that are growing fastest, such as DevOps and cloud. The European Union has a tech talent
EU adoption of AI going too slow
Tags
EU’s adoption of AI, cloud and big data is going too slow. And just over half of Europeans (55.6%) have a basic level of digital skills, the EU Commission’s annual
WhatsApp getting advertising while traditional news media struggling
Tags
Messaging app WhatsApp will start having advertising. Owner Meta can’t no longer resist the ad revenue potential. According to Statista, WhatsApp has around three billion users per month across 180
Online and offline violence deterring women from politics
The number of women being head of ministries is declining. UN Women stresses online and offline violence against women in politics as one explanation. “The decline in representation is unfolding
A downgrading of global ad spend
Tags
Expected global advertising spend has been downgraded. It is now forecasted to grow 6.2% this year to $1.16trn, a downgrade of half a percentage point from March due to growing
Gender equality takes another 123 years – AI an opportunity
Global gender equality will take another 123 years. The global gender gap has since last year closed by 0.3-0.4 percentage points. In the technology, information and media industry, men are