Connected TV advertising to grow 15.8% in 2025
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The average time spent per day with connected TV (CTV) will grow 6.9% this year, while time spent with desktops and laptops will fall by 3.8%. In 2025, advertising spend
Moonshot News provide all the latest top news related to the Technology, Media and Advertising industry.
Advertisers increasingly avoiding hard news stories
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Advertisers are increasingly avoiding news content. Today’s abundance of hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars to content publishers and
The risk for AI creating “efficient inefficiency”
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If AI is used to carry out “bullshit tasks”, it will lead at most to “efficient inefficiency”. There’s much hype about the efficiency of artificial intelligence. But technology adoption is
How to meet AI’s hunger for electricity
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The potential of artificial intelligence has made big tech companies spend huge amounts on developing AI-based services. One critical issue is energy costs for the data centres to be followed
Advertising growing share of revenue for television
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Subscriptions drive most revenues for traditional TV and streaming services but advertising is gaining share. Although subscriptions will account for about two-thirds of total revenues for US streaming services in
Women less optimistic about benefits with AI
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Opinions on benefits and risks with AI vary among the public and AI experts with men being more optimistic than women. The public and experts are far apart in their
A forecast of global AI impact
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Trust in the potential of AI continues to be strong despite that investors are getting impatient asking for proof of AI’s profitability. Investments in AI solutions and services will have
Film industry and women 50-plus discrimination
The 95-year history of the film industry’s Oscars awards has persistent and sizable gender gaps in 50-plus actors being nominated for and winning Academy Awards. “While the 50-plus gender gap
GenAI spend growing despite declining expectations
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Expectations for GenAI capabilities are declining but despite this, worldwide generative AI spending will total $644 billion in 2025, an increase of 76.4% from 2024, according to a forecast by
Deadline for TikTok in the US approaching
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The uncertainty around TikTok on the US market remains but deadline is coming up. One of the first things president Donald Trump did when back in the White House was