Advertising forecast downgraded
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The risk of prolonged stagflation – and outright recession – has grown in key economies, exacerbated by new trade tariffs set to bite from H2 2025. Automakers, retailers and tech
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AI threats driving cybersecurity spending
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Global spending on cybersecurity will grow by 12.2% year on year in 2025 and reach $377 billion in 2028. The increasing complexity and frequency of cyberthreats — accelerated by generative
AI an opportunity for women in tech
AI transformation can break gender disparities. Female AI talent has expanded significantly between 2018 and 2025, and the gender gap in AI talent has narrowed in 74 of 75 economies,
Top editors are male and white
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Top editors across four continents are male and white. 17% of 70 top editors across 100 news brands are people of colour and only 27% of 171 top editors across
Strong growth forecasted for women’s sports
Global revenues in women’s elite sports are expected to surpass US$ 2.3 billion in 2025, according to a forecast from consultancy Deloitte. This prediction is made as US research firm
Varied trust in AI for news reporting
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People in the Global South are more optimistic about AI and news reporting than in the Global North. The public and journalists largely agree that technological developments will have a
Gaps remaining for marketers trying to benefit from GenAI
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77% of marketers explore GenAI but only 44% realize significant benefits. Creative tool providers offer numerous ways to customise content generators to produce branded content but gaps remain in their
Company gender diversity good for innovation
Best innovation results in a company are reached when both the board of directors and the top management team have a high participation of women. Studies show that the “business
Strong growth rate forecasted for edge computing
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Global spending on edge computing solutions accounts for nearly $261 billion in 2025 and is projected to grow at a compound annual growth rate (CAGR) of 13.8% reaching $380 billion
Explosive growth for ads in women sports on TV
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Women sports on TV are attracting advertisers! Women’s sports saw record growth across every major TV benchmark last year. Overall advertiser spend and ad impressions more than doubled from 2023,