This is where marketers will find Gen Z
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Gen Z, defined as 15 to 24 year olds, spend 67.7% of their media time online – a higher percentage than any other group. Marketers wanting to reach this group
Moonshot News provide all the latest top news related to the Technology, Media and Advertising industry.
Small but loyal groups regularly get news on alternative social media
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Alternative social media attract a small but loyal base of news consumers. Alternative social media news consumers are more likely overall to favour free speech rules than protection against false
Implementing rules against European gender pay gap
Working women in Europe earn on average 13% less than men for doing the same job. Pay secrecy is helping mask deeper inequalities, while shocks to our economy threaten fragile
The on and off Elon Musk/Twitter deal
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Will he or won’t he? After a turbulent week when Tesla CEO Elon Musk made a u-turn and said that he would after all buy Twitter for USD 44 billion,
Service journalism in time of war
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Helpdesk.media is “one of the most interesting media projects to grow out of the Ukraine conflict.” Nieman Lab reports quoting Ben Smith, former media columnist in the New York Times
More women than men with bachelor’s degree in labour force
For decades there have been more women than men with a bachelor’s degree and now finally, women have overtaken men and account for 50.7% of the college-educated labour force in
Soon – but not yet – same chargers for all portable devices
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The mess with different chargers for mobile phones and tablets etc is coming to an end as all of them must use the new standard for portable devices – USB
Some improvement for investments in European female-founded startups
Venture Capital investment in European female-founded startups has been growing. This year, Euro 8.6 billion has already been invested in European startups with at least one female founder across 1,439
One in four companies globally have suffered a data breach
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27% of companies globally have suffered a data breach that cost them USD 1- 20 million or more in the past three years. The percentage rises to 34% for companies
Survey shows growing pessimism among news publishers
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More than half (55.4%) of news publishers are pessimistic about their business prospects for the next year. When asked about the next three years, the level of optimism increases but