Facebook messenger changes to promote e-commerce
Facebook is launching ways for businesses to interact with customers on Instagram and WhatsApp. The company said there will be tools for developers to build ways for businesses to message customers on Facebook-owned Instagram.
The announcements were made at Facebook’s annual developer conference F8. When the company recently, despite user protests, introduced new privacy policy rules for WhatsApp, it was seen as preparing a coordination of the company’s services to promote e-commerce.
The company said that with the now announced new features, businesses can integrate Instagram messaging with their preferred applications and workflows.
“This can drive more meaningful conversations that increase customer satisfaction and grow sales. Our vision is for messaging to be the primary way people and businesses communicate.”
Facebook said WhatsApp would support more types of messages, like letting businesses send alerts when an item is back in stock. It is also testing a separate way for people to opt into messaging with businesses through a ‘Login Connect’ feature.
The company said Every day, more than 175 million people message a WhatsApp Business account to discuss products and get customer support.
CEO Mark Zuckerberg has earlier stated that the company is focusing on expanding e-commerce, building augmented and virtual reality, and helping creators make money on its platforms.
The company also announced plans for new tools to allow researchers to analyze data across public pages, groups and events.
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