Microsoft challenging Google in Australia
Microsoft Corp says it fully supports a proposed new law in Australia that would force internet giants to pay domestic media for using their content online. Google and Facebook have both protested against the proposed legislation with Google saying that the company would close its search in Australia if the law is approved.
Facebook has said it would consider stopping the share of news for Australian users.
Australian Prime Minister Scott Morrison recently said Microsoft CEO Satya Nadella has told him Microsoft is ready to step in and expand its search engine Bing if Google would leave the market.
Industry day shows Google’s search engine has 94% of the country’s search market.
“While Microsoft is not subject to the legislation currently pending, we’d be willing to live by these rules if the government designates us,” Microsoft said in a statement.
“The code reasonably attempts to address the bargaining power imbalance between digital platforms and Australian news businesses.”
Microsoft in its statement said it will offer small firms a chance to transfer advertising business to Bing with no costs and that it would invest further in the product to ensure it is competitive.
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