Remote working driving tech growth

Author Moonshot.news

Published on: 08/04/2021

The need to support remote work during the pandemic and social software integration with other enterprise applications is driving significant growth. The worldwide social software and collaboration market will total USD 4.5 billion in 2021, up17.1% from 2020, a forecast from research and marketing firm Gartner says.

Craig Roth, research vice president at the company says with the pandemic ”social and collaboration tools went from a ‘nice to have’ to a ‘must have’ within a matter of weeks.”

Even as some workers begin to return to offices, the pandemic has caused a permanent change in workforce structure that will require additional investment in technologies to facilitate, capture and organize open conversations and information sharing, Gartner said.

”The pandemic bent the long-term curve of the social software and collaboration market upward, with double-digit growth projected through 2022.

Another key trend driving market growth is the integration of social software as an embedded capability in other applications and platforms. Gartner predicts that by 2025, nearly 65% of enterprise application software providers will have included some form of social software and collaboration functionality in their software product portfolios.

“Providers of packaged business applications, such as ERP and CRM software, have previously offered basic social and collaboration functionality. However, they are now facing heightened expectations about the seamless inclusion of nonroutine tasks, such as conversations and marking up content, within their process-oriented products.”