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courses to master your skills in Digital Marketing

8 online courses to master your skills in Digital Marketing

Moonshot has made a list of 8 online Digital Marketing courses to master your skills in this rapidly evolving sector.

Digital marketing is an evergreen industry where change is the only constant. So, whether you’re an experienced marketer or pursuing a career in the field, there’s one thing you should bare in mind: always stay on top of the industry trends and latest developments. 

Over the last years, dozens of online offerings of Digital Marketing classes have arisen, teaching the various strategies and techniques of online marketing. Whether it’s about driving more traffic to a website, running a Facebook ad campaign, or writing content that sells, digital marketing is key to a company’s success.   

Moonshot News has gathered up 8 online digital marketing courses based on ratings, expertise, and ease-of-use, to help you decide which one can help you succeed online. These offerings vary in time commitment, but many are self-paced so you can work on your own schedule. 

8 courses to master your skills in Digital Marketing

Introduction to Social Media Marketing, Coursera 

Rating: 4.9

Time: Approx. 15 hours to complete

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.

By the end of this course, you will be able to: 

  • Understand the landscape of traditional, digital, and social media marketing
  • Understand how to become certified as a Digital Marketing Associate 
  • Understand the major social media platforms, how they function, and what role they play in marketing
  • Create SMART goals and identify KPIs
  • Define your target audience and their customer journey
  • Choose the right social media platforms and learn how to create social media policies

Facebook Social Media Marketing, Coursera 

Rating: 4.9

Time: Approximately 7 months to complete (suggested pace of 2 hours/week)

If you want to gain a deeper knowledge, this six-course program – developed by digital marketing experts at Aptly together with Facebook marketers – includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.

You’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts.

Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager. Plus, you’ll get exclusive access to the new Facebook Certification Career Network.

Fundamentals of digital marketing, Google

Time: 40 hours

This free online Google course, accredited by the Interactive Advertising Bureau Europe and The Open University, will help you master the basics of digital marketing. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.

In this course, you will learn new skills with bite-sized video tutorials, and then test your knowledge with a quick quiz. After that, you will give the final 40-question exam to get your certification.

Digital Marketing Analytics Online Short Course, MIT/GetSmarter

Time: 6 weeks, excluding orientation (6–8 hours per week, entirely online)

This six-week interactive program is designed to help you grow your analytical expertise and assist you in becoming an invaluable part of the decision-making process within your organization. 

Guided by Faculty Director Sinan Aral, you’ll unpack how to leverage measurement and analysis within your digital marketing strategy. With a focus on analytics-based marketing, you’ll also assess the latest applications of artificial intelligence, machine learning, and predictive modeling that will help drive ROI for campaigns.

The Complete Digital Marketing Course – 12 Courses in 1, Udemy

Rating: 4.5

Time: 22.5 hours on-demand video

With over 20 hours of training, quizzes and practical steps you can follow, this is a very comprehensive digital marketing course. It covers 12 major online marketing topics and consists of 20+ hours of clear cut lectures & practice activities.

More specifically, the course covers the following topics: Market Research, WordPress, Email Marketing, Copywriting, SEO (Search Engine Optimisation), YouTube Marketing, Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora), Linkedin Marketing, App Marketing, Google Adwords, Facebook Ads, and Google Analytics.

Ultimate Google Ads Training 2020: Profit with Pay Per Click, Udemy

Rating: 4.6

Time: 24.5 hours on-demand video

In more than 20 hours of video lectures, this course is going to show you the exact skills and techniques you need to drive consistent and profitable traffic to your website. Once you complete it, you will be able to create, develop and optimize professional Google AdWords campaigns that send high quality traffic to your website.

This Google AdWords Course has the highest student satisfaction rating in Udemy’s entire marketing and advertising section.

Introduction to Google SEO, Coursera 

Rating: 4.6

Time: Approx. 14 hours to complete

Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). 

This course is intended to give you a taste of SEO with some fun practices to get seen in Google. You will be introduced to the foundational elements of how the most popular search engine, Google, works, how the SEO landscape is constantly changing and what you can expect in the future. You will also discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid penalization from Google.

How to Advertise on Instagram, HubSpot

This free course will help you master the art of creating Instagram ads that captivate your audience, drive leads, and sell more of your company’s products and services. You’ll learn how to build an Instagram ad strategy that will set your business up for success.

The course – consisting of 3 lessons, 6 videos and 3 quizzes – is ideal for marketers, social media managers, and students looking to upskill their social media expertise.

You’ll learn how to explain how Instagram can make a difference for your business, how to set your Instagram ads strategy up for success, and how to develop successful Instagram ads both on Facebook and on the Instagram mobile app.


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