Global advertising investment 2023 will be USD 880.9 billion, marketing company WARC Media predicts. The forecast means a reduction of USD 90 billion of growth potential explained by the digital slowdown. “The coming 12 months may usher in a new pattern for global advertising investment. Against a backdrop of economic crises, geopolitical complexity, spiralling inflation, supply chain disruption, and structural technology shifts, marketers are re-evaluating their approach”, the forecast says.
There was a devastating decline in journalists’ safety in 2022. 66 journalists and media workers worldwide were killed in connection with their profession, eight of them were women, International Press Institute (IPI) says. “This figure marks a steep increase from the total of 45 journalists killed in 2021.”Spiralling attacks against journalists in Mexico as well as Russia’s full-scale invasion of Ukraine were leading factors behind the rise in journalist killings, IPI says.
Targeted advertising is as controversial as it is profitable. Meta has now been fined Euro 390 million for breaking EU data rules in a five year old case. The discussions about targeted advertising will continue now that Europe’s Digital Markets Act is in force. The Act is understood to prohibit advertisers from using personal data collected during a service for the purposes of another service without prior consent. The questing is how the ad business will get this consent.
Globally, close to half of gamers identify as women but only 16% of executive teams in global top 15 games companies are women according to a recent study presented by non-profit organisation Women in Gaming. The number of women working in any role or competing in esports is around 5% or 1 in 20.