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The Week That Was: IT and Media news week 14

Generative AI can drive more change in media and entertainment. 22% feel that generative AI could write TV shows and movies that are more interesting than humans, consultancy Deloitte says about media trends 2024 based on a US survey.  Many women gamers are facing harassment online and the gaming industry should consider ways to serve women gamers better. Traditional media companies may need to develop symbiosis with creators and platforms to reach the audience, the report says.

Using generative artificial intelligence can increase a company’s marketing productivity by more than 40% by 2029. Companies should prepare staff for fundamental job changes, which may necessitate upskilling, reorganisation, elimination of some job titles, expansion of other job titles, and the creation of entirely new career paths, market research firm International Data Corporation (IDC) says in a forecast.

Men outpace women in generative AI use across every age group, according to a global survey. 59% of male workers aged 18 – 65 around the world say they use generative AI tools at least once a week, while only 51% of women say the same. These disparities persist across age groups and 16 geographies studied, management consultancy Oliver Wyman says. Among actions recommended is to grow the ranks of women in tech roles where many AI decisions are made. 

The year has started well for unicorns – startups valued more than one billion USD! In Q1, 37 startups crossed the valuation mark—the highest quarterly figure in a year and 48% higher than Q4 2023, finance data firm PitchBook’s unicorn tracker shows. Generative AI startups Mistral AI, Celestial AI, Perplexity and Together are among the new unicorns.


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