Skip links
IY and Media news week 17.

The Week That Was: IT and Media news week 17

Microsoft’s struggle to buy video game giant Activision Blizzard continues. The UK’s competition authority CMA has now objected to Microsoft’s proposed purchase of Activision over concerns the deal would alter the future of the fast-growing cloud gaming market. Microsoft president Brad Smith said he is “very disappointed” with the CMA’s decision, “but more than that, unfortunately, I think it’s bad for Britain”.

There were some careful smiles hoping that the worst could be over when big tech companies reported quarterly results that were better than expected. But still their growths are far from the double digits they benefited from during the booming days. All of them have been cutting costs, laying off staff referring to the economic downturn after the pandemic.

Using artificial intelligence when hiring staff can be efficient and lead to increasing diversity. But negative attitudes against AI can hold people back from benefiting from using the new technology, new research at London School of Economics shows. A recent US study shows a majority oppose AI use in making final hiring decisions.

The global advertising business is facing a new wave of challenges and concerns, including the climate challenge and the rise of artificial intelligence, Stephan Loerke, CEO of World Federation of Advertisers, said in a statement  launching an update of WFA’s Global Media Charter. The charter says there are five key themes where focus is needed to unlock concerns and grow the global advertising ecosystem: Competition and Plurality, Measurement and Accountability, Responsibility and Society, Sustainability and Planet, People and Partners.

Most of the world’s unicorn companies are active in the software industry, according to market research firm Statista. There was a near five-fold rise in women-owned unicorn companies – a start-up valued at more than $1 billion – from 18 in 2020 to 83 in 2021, World Economic Forum said prior to its Growth Summit in Geneva on May 2 – 3


Moonshot News is an independent European news website for all IT, Media and Advertising professionals, powered by women and with a focus on driving the narrative for diversity, inclusion and gender equality in the industry.

Our mission is to provide top and unbiased information for all professionals and to make sure that women get their fair share of voice in the news and in the spotlight!

We produce original content, news articles, a curated calendar of industry events and a database of women IT, Media and Advertising associations.

    Do you want an experienced opinion on a job issue?
    Moonshot Manager is here to answer!

      Moonshot community sharing thoughts and ideas, in a anonymous, safe environment.