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IT and Media news week 20.

The Week That Was: IT and Media news week 20

In just a few months, artificial intelligence (AI) has gone from a tech issue to a concern for everyone. A global survey shows 21% of CEOs think AI will significantly impact their industry over the next three years. The head of OpenAI, creator of ChatGPT, told a US senate hearing that US regulators should have the power to licence and audit AI models. With big tech competing in promoting AI services, MIT (Massachusetts Institute of Technology) Review reports on how AI adoption could come from the free, open-source models that are now “reasonably close” in performance to proprietary models from Google and ChatGPT.

After layoffs followed by a Q1 rally, the technology sector keeps its top position in a survey of the Top 100 companies’ market capitalisation. Tech fell 8% overall – its first decline since 2016. The sector anyway grew its share as a percentage of the Global Top 100.

Microsoft’s proposed acquisition of gaming giant Activision Blizzard has taken a step forward with the European Commission’s approval of the deal. UK’s competition authority recently strongly objected to the proposal. US competition authority has also had objections and there will be a US hearing on the case but no date has yet been announced. The proposed deal is described as the largest merger in consumer technology in decades. 

Digital advertising growth in the US will return to double digits next year at 11.2%, following this year’s 7.8%, according to a forecast by market research firm Insider Intelligence.  Growth will not return to the 37.6% we saw in 2021, but it will increase steadily, the forecast says. “Come 2025, US digital ad spend will pass $300 billion and keep climbing to nearly $400 billion by the end of 2027.”

40% of digital workers say “facetime” (i.e. meeting face to face), whether that be with colleagues, managers or senior leaders, is their No. 1 motivator to return to the office, a survey by market research firm Gartner shows.


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