The Week That Was: IT and Media news week 33
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37% of online news journalists in a survey often integrate AI tools into their daily tasks, while 31% use them occasionally. 17% reported rare or no usage. Cost is a significant barrier, as many useful AI tools require a paid subscription, which can be challenging for smaller organisations with limited budgets, the Online News Association (ONA) AI Innovator Collaborative reports.
60% of advertisers and agencies think that brand safety is the top concern for programmatic advertising over the coming 12 months, according to a survey by marketing firm WARC and market research NewtonX. Depreciation of third party cookies is mentioned by 52%, viewability and accurate measurement 51% and advertising fraud 46%. Diversity and inclusion is only mentioned by 6%.
The IT sector has by far the largest number of so-called unicorns – billion dollar startups. Once rare, billion-dollar startups have become commonplace. Globally, there were 1,404 active unicorns as of July 1, 2024, according to a report from US-based financial data firm PitchBook. The term unicorn usually describes startups that are valued at more than $1 billion.
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