The Week That Was: IT and Media news week 38
Artificial intelligence will contribute $19.9 trillion to the global economy through 2030 and drive 3.5% of global GDP in 2030, according to a forecast by International Data Corporation (IDC). The forecast comes at a time when financial reports from big tech companies show giant investments in AI but markets have been hesitant looking for more proof that the huge investments will be profitable.
Violation of media freedom is increasing dramatically in the European Union and EU candidate countries, according to a new Media Freedom Rapid Response (MFRR) Monitoring Report. There were 756 media freedom violations recorded in the first half of 2024 alone in European Union and EU candidate countries. “This figure is higher than that recorded during most previous entire monitoring years”, International Press Institute says.
Advertising campaigns with gender balance deliver 5% higher shorter-term sales and 16% higher longer-term sales. It leads to 62% higher likelihood of being a consumer’s first choice and 15% higher customer loyalty, according to a study by the Unstereotype Alliance, an industry-led initiative and convened by UN Women. The study was made by Saïd Business School at Oxford University.
63% of brands are already using generative AI in their marketing strategies, but many have serious concerns about the technology. 80% of multinational brands are concerned about how creative and media agency partners are using GenAI on their behalf. Legal (66%), ethical (51%) and reputation (49%) risks were also cited as major roadblocks, according to new research from the World Federation of Advertisers (WFA)
There is hardly any improvement in the number of women working with digital research. Globally the share of female researchers, at 31.5%, has barely budged since 2011, UN Women says in a report called Gender Snapshot. The report shows that none of the indicators for gender equality are being met. It calls for decisive action and increased investments.
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