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IT and Media news week 39.

The Week That Was: IT and Media news week 39

Paying for online news is levelling off with many referring to the cost of living when they cancel. Half of non-subscribers say nothing could persuade them to subscribe to online news, a survey from Reuters Institute shows. The survey is based on data from 20 countries and qualitative research from the UK, US, and Germany.

Three in four advertising companies already use GenAI or plan to use it soon. Optimism about its potential is matched by concern about the risks to brand reputation. Eight in ten have developed or are developing internal policies on use of GenAI, World Federation of Advertisers say. Immediate internal gains from using GenAI were cited as improved productivity and efficiency (89%), reduced costs (76%) and improved creativity (46%).

Women will benefit from the increased use of artificial intelligence in labour markets. “The new, automated workplace will be one that empowers and rewards women’s talents as an increasingly urgent business performance strategy”, writes in Fortune associate professor Grace Lordan, founding director of  the Inclusion Initiative at London School of Economics.

One of the world’s biggest picture agencies, Getty Images, is launching a generative AI tool for users to create copyright free pictures. The tool is trained only on the agency’s photos with the agency saying “contributors will be compensated for any inclusion of their content in the training set.” The announcement came at a time when authors and others in Hollywood are closing their strike that included worries about AI writing copyright free manuscripts. 


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