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The Week That Was: IT and Media news week 4

The elections of 2024 are at risk of manipulation from a large quantity of high quality AI-generated falsehoods. Over 100 deep-fake video advertisements impersonating Prime Minister Rishi Sunak were paid to be promoted on Meta’s platform in the last month, according to a study by London-based social media monitoring company Fenimor Harper Communications. 2024 is a gigantic election year with more than four billion people in 76 countries voting.

Researchers have warned that the European Union is leaving too much control and development of artificial intelligence is in the hands of the US. In an effort to counter that criticism, the EU commission announced that it is  stepping up its support to European start-ups and small and medium enterprises to “develop trustworthy artificial intelligence that respects EU values and rules.” 

News avoidance is one of the biggest challenges for news publishers. An increasing number of citizens don’t think it’s worth spending time and money on traditional news publishers. Study after study confirms this trend. 2024 is a gigantic election year with voters going to the polls in big democracies like India and the US. This stresses the risks with deep-fakes on social media and the importance of well informed voters. 

Computational models, patient avatars and humanised models and other new research tools should be used to improve women’s health care. This represents a tremendous opportunity for the healthcare and life sciences community to improve the lives of women around the world, consultancy McKinsey says in a report on how to close women’s health gap.


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