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IT and Media news week 41

The Week That Was: IT and Media news week 41

Three quarters of advertisers and marketers agree that next year budgets are under heavy scrutiny with marketers required to justify investment. 29% in a survey by World Federation of Advertisers plan to decrease spend in 2023. The same proportion claim they will invest more next year. 4 in 10 say they will maintain their budgets at 2022 levels. The report says the big winner will be digital, with 42% saying they will increase spend either slightly or significantly, with offline media such as TV, radio, print, and outdoor likely to suffer.

A third of children aged between 8 and 17 sign in on social media with a false date of birth so they show up as an adult user. Two-thirds of children aged between 8 and 12 had help from a parent or guardian to set up the false profile, according to new research commissioned by UK’s media regulating authority Ofcom. Despite most platforms having a minimum age of 13, 60% of children aged 8 to 12 who use these platforms are signed up with their own profile.

The inflation and financial worries show in sales of PCs that has noted the steepest decline since the mid-1990s and the fourth consecutive quarter of year-over-year decline, data from research and marketing firm Gartner show. “This quarter’s results could mark a historic slowdown for the PC market,” says Mikako Kitagawa, Director Analyst at Gartner.

Alternative social media attract a small but loyal base of news consumers. Alternative social media news consumers are more likely overall to favour free speech rules than protection against false or offensive content. 6% of US adults regularly get news from alternative social media, according to a survey by Pew Research Center. The study comprises Ex-president Donald Trump’s Truth Social, BitChute, Gab, Getter, Parler, Rumble and Telegram.

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