The Week That Was: IT and Media news week 45
IT spending in Europe will grow 21% next year and reach a total of $1.28 trillion. European IT spending is on pace to reach $1.18 trillion by the end of 2024, according to a forecast by market research firm Gartner.
AI and CTV top the list of growth areas for European advertisers and agencies, with 36% citing AI as a key growth driver. As the industry prepares for a post-cookie world, first-party data and contextual targeting remain focal strategies for driving audience insights, a survey from IAB Europe’s Programmatic Trading Committee shows.
European femtech startups have already reached new heights for yearly venture capital (VC) funding. More than €339 million has been collected across 47 femtech deals so far this year—beating the previous peak of €325 million in 2021, according to financial data firm PitchBook. “Women’s health companies developing apps are attracting more capital than biotech or medical devices startups.”
DEI initiatives (diversity, equity, inclusion) are of strategic importance to increase a company’s long-term market valuation and innovation. The positive link between DEI and innovation suggests that inclusive environments that integrate differences can foster creativity and competitive advantages, according to a research report from London School of Economics and Political Science (LSE).
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