The Week That Was: IT and Media news week 48
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Most people share stories on social media without reading them first, a new study shows. Around 75% of forwarded links on Facebook were made by people who had not read the information first. The researchers analysed over 35 million public Facebook posts between 2017 and 2020, and discovered that ‘shares without clicks’ (SwoC) constitute around 75% of forwarded links.
Global advertising spend is on course to surpass $1 trillion for the first time after growing 10.7% this year to a total of $1.08 trillion, global marketing firm WARC says in a forecast. This is the strongest growth rate in six years and the largest absolute rise on record if the post-Covid recovery of 2021 (+27.9% year-on-year) is disregarded. Ad spend growth is also anticipated next year (+7.6%) and in 2026 (+7.0%), culminating in a global advertising market worth $1.24 trillion.
Trust in the potential of AI is strong despite that investors are getting impatient wanting proof of AI’s profitability. “The global AI infrastructure market is on track for unprecedented growth, poised to surpass $100 billion USD in spending by 2028”, according to a new forecast by the International Data Corporation (IDC).
Search engines are the most widely used platform for news (45%), followed by social media (41%) and video networks (30%). Messaging apps (15%) and generative AI (7%) are not widely used for news. Online news websites and apps (59%) and TV (57%) are still more widely used than any individual platform type, a Reuters Institute survey covering eight countries shows.
Women in the public eye, including journalists, those in politics and women human rights defenders are often targets of deliberate acts of violence, both online and offline, a new UN-report says. The report from the UN Office on Drugs and Crime and UN Women, was released on the International Day for the Elimination of Violence against Women.
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