The Week That Was: the 7 things you need to know
Microsoft is buying gaming company Activision Blizzard for $68.7 billion dollars, strengthening their gaming branch, with an eye towards the metaverse. “Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms,” said Microsoft CEO Satya Nadella.
Politicians and journalists are globally the least trusted leaders today with less than half of respondents in a study trusting them, according to PR firm Edelman’s 22d annual trust study. Nearly one out of every two respondents view government and media as divisive forces in society—48% and 46%, respectively.
European TV market is largely an American business. Sky, owned by US-company Comcast, is Europe’s largest TV company by revenue followed by German public broadcaster ARD. American Netflix is the third biggest in Europe by revenue. Netflix is by far the biggest measured by video on demand, according to the European Audiovisual Observatory.
Omikron´s negative impact on consumer confidence and parts of the economy, particularly hospitality and leisure, and inflation has lowered the 2022 annual UK advertising growth forecast to 5.2% from 6.2% in the IPA-Bellwether Report saying it´s still a strong growth. From 2023 onwards, Bellwether expects more modest rates of growth.
Tech salaries in the US has for the first time passed the six-figure mark to average USD 104,566, up 6.9% year over year, the highest in a 17-year statistic, tech market career company Dice says in a survey. 38% say to be allowed to work-from-home is important but only 13% has such stipends.
Worldwide IT spending will grow 5.1% in 2022 and reach a total of USD 4.5 trillion, marketing and research firm Gartner predicts. Staff skills gaps, wage inflation and the war for talent will push chief information officers to rely more on consultancies and managed service firms to pursue their digital strategies.
India and Mexico top the list of countries with the most media worker deaths, according to the Committee to Protect Journalists. Of the total of at least 27 journalists killed globally, 21 were singled out for murder in retaliation for their reporting.
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