Metaverse as a shopping channel is still in early stages. Anyway, 26% have used the platform for entertainment, virtual experiences or purchasing products in 2022, consultancy PwC’s global consumer survey shows. Read More
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It’s a tech quiz: What is too big to ignore—but its future is far from certain? Answer: The metaverse. It could generate $4 trillion to $5 trillion in value by 2030. Read More
There are big hopes for the emerging metaverse but forecasters and specialists differ when it comes to timing and importance. Two new reports from the World Economic Forum say the Read More
Marketers do not think consumers and brands widely will adopt metaverse technologies, Insider Intelligence says in an analysis a year after Facebook changed its name to stress its trust on Read More
One of the 2022 buzzwords is Metaverse but specialists do not really agree on what it will look like and how important it will be. To some extent it is already Read More
There is already a gender gap in the metaverse! In organizations shaping metaverse standards, 90% of leadership roles are held by men, according to data from consultancy McKinsey. “Similar to the Read More
Over 40% of large organizations worldwide will by 2027 use a combination of Web3, AR cloud and digital twins in metaverse-based projects aimed at increasing revenue, marketing and research firm Gartner predicts Read More
A year after Facebook became Meta to stress its new focus on the metaverse, founder and CEO Mark Zuckerberg launched tools for his vision and announced a cooperation with Microsoft Read More
What will the Metaverse bring? Some parts of it are already here with for instance gaming where you can be present in the Metaverse by your avatar. But what will Read More
Using AR and VR can be used by media companies to make readers, particularly the younger generations, more interested in news, argues Belgian digital publishing company Twipe in a presentation Read More