Content for users below 40 crucial for news media’s future revenues
60% of people younger than 40 already pay for or donate to news in some way. The older they are,
Majority says ads should pay for news – only 17% willing to pay for news
A majority thinks advertising should be news organisations’ main income and only 17% say they can consider paying for news
News fatigue is a global challenge for news media
Worrying news reports about the pandemic and now the Russian invasion of Ukraine has led to an increasing number of
Why people don’t pay for news and how to make them change their mind
Why are so few willing to pay for quality news? Not surprisingly, price is mentioned as the main reason. A